Services

Six service areas.

An engagement can span more than one.

Executive Product Advisory

You are making product decisions without a peer to test them against.

  • A standing session with the CEO or executive team
  • Roadmaps, org changes, and investment cases reviewed before they are committed to
  • Board and investor narrative ahead of raises or diligence

Product Strategy & Roadmap

The roadmap is a list of requests, not a case for where the business is going.

  • A written strategy with the bets named and the trade-offs explicit
  • A sequenced roadmap, including what is deliberately not being built
  • The metrics that show early whether it is working

Packaging, Pricing & Go-to-Market

The product is strong and the revenue does not reflect it.

  • Packaging and tiering: what is core, what is an add-on, what is enterprise
  • A pricing structure a sales team can defend
  • Positioning that survives contact with a skeptical buyer

Product Organization & Coaching

You have product managers, and you do not have a product organization.

  • Team topology, roles, and decision rights
  • OKRs established and working, tied to strategy rather than run as a quarterly reporting exercise
  • Job ladder, performance criteria, and hiring profiles
  • One-to-one coaching for leaders operating a level above where they have been

Customer Research & Experience

Decisions are being made from opinion because nobody has talked to a customer.

  • A research approach: who to talk to, what to ask, how often
  • Existing research, tickets, and analytics synthesized into one picture
  • Direction and review of design work, in-house or agency

Applied AI

There is pressure to have an AI answer and no basis for choosing one.

  • Where AI pays in your real workflows, ranked by value against effort
  • A working prototype of the strongest case, built to be reacted to
  • A straight answer when AI is not the bottleneck

Next step

Let's discuss an engagement.

Describe the situation and we will tell you whether we can move it. If we are not the right fit, we will say so.